Consumer responses to stockouts in online retailing

Jun Ding, Qiang Lu*, Xiang Hua Chu, Su Xiu Xu

*此作品的通讯作者

科研成果: 书/报告/会议事项章节会议稿件同行评审

摘要

The occurrence of stockout causes great losses to manufacture and retailer. The magnitude of those losses depends on how consumers react to OOS(out-of-stock) situation, which is affected by product-, store-, situation-, and consumer-related antecedents. This paper investigates the influence of some antecedents on consumer OOS responses through a standardized questionnaire. A multinomial logit model reveals the marginal effect and direction of each antecedent. Finally, we discuss the theoretical and managerial implications of the findings.

源语言英语
主期刊名43rd International Conference on Computers and Industrial Engineering 2013, CIE 2013
出版商Computers and Industrial Engineering
996-1015
页数20
ISBN(印刷版)9781629934372
出版状态已出版 - 2013
已对外发布
活动43rd International Conference on Computers and Industrial Engineering 2013, CIE 2013 - Hong Kong, 香港
期限: 16 10月 201318 10月 2013

出版系列

姓名Proceedings of International Conference on Computers and Industrial Engineering, CIE
2
ISSN(电子版)2164-8689

会议

会议43rd International Conference on Computers and Industrial Engineering 2013, CIE 2013
国家/地区香港
Hong Kong
时期16/10/1318/10/13

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