摘要
The occurrence of stockout causes great losses to manufacture and retailer. The magnitude of those losses depends on how consumers react to OOS(out-of-stock) situation, which is affected by product-, store-, situation-, and consumer-related antecedents. This paper investigates the influence of some antecedents on consumer OOS responses through a standardized questionnaire. A multinomial logit model reveals the marginal effect and direction of each antecedent. Finally, we discuss the theoretical and managerial implications of the findings.
| 源语言 | 英语 |
|---|---|
| 主期刊名 | 43rd International Conference on Computers and Industrial Engineering 2013, CIE 2013 |
| 出版商 | Computers and Industrial Engineering |
| 页 | 996-1015 |
| 页数 | 20 |
| ISBN（印刷版） | 9781629934372 |
| 出版状态 | 已出版 - 2013 |
| 已对外发布 | 是 |
| 活动 | 43rd International Conference on Computers and Industrial Engineering 2013, CIE 2013 - Hong Kong, 香港 期限: 16 10月 2013 → 18 10月 2013 |
出版系列
| 姓名 | Proceedings of International Conference on Computers and Industrial Engineering, CIE |
|---|---|
| 卷 | 2 |
| ISSN（电子版） | 2164-8689 |
会议
| 会议 | 43rd International Conference on Computers and Industrial Engineering 2013, CIE 2013 |
|---|---|
| 国家/地区 | 香港 |
| 市 | Hong Kong |
| 时期 | 16/10/13 → 18/10/13 |
引用此
Ding, J., Lu, Q., Chu, X. H., & Xu, S. X. (2013). Consumer responses to stockouts in online retailing. 在 43rd International Conference on Computers and Industrial Engineering 2013, CIE 2013 (页码 996-1015). (Proceedings of International Conference on Computers and Industrial Engineering, CIE; 卷 2). Computers and Industrial Engineering.