Consumer responses to stockouts in online retailing

Jun Ding, Qiang Lu*, Xiang Hua Chu, Su Xiu Xu

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The occurrence of stockout causes great losses to manufacture and retailer. The magnitude of those losses depends on how consumers react to OOS(out-of-stock) situation, which is affected by product-, store-, situation-, and consumer-related antecedents. This paper investigates the influence of some antecedents on consumer OOS responses through a standardized questionnaire. A multinomial logit model reveals the marginal effect and direction of each antecedent. Finally, we discuss the theoretical and managerial implications of the findings.

Original languageEnglish
Title of host publication43rd International Conference on Computers and Industrial Engineering 2013, CIE 2013
PublisherComputers and Industrial Engineering
Pages996-1015
Number of pages20
ISBN (Print)9781629934372
Publication statusPublished - 2013
Externally publishedYes
Event43rd International Conference on Computers and Industrial Engineering 2013, CIE 2013 - Hong Kong, Hong Kong
Duration: 16 Oct 201318 Oct 2013

Publication series

NameProceedings of International Conference on Computers and Industrial Engineering, CIE
Volume2
ISSN (Electronic)2164-8689

Conference

Conference43rd International Conference on Computers and Industrial Engineering 2013, CIE 2013
Country/TerritoryHong Kong
CityHong Kong
Period16/10/1318/10/13

Keywords

  • Online retailing
  • Out-of-stock
  • Stockout responses

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