Fingerprint
Dive into the research topics of 'Understanding How Streamer’s Self-Presentation in E-Commerce Live Streaming Affects Consumers: The Role of Persuasion Knowledge'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Understanding How Streamer’s Self-Presentation in E-Commerce Live Streaming Affects Consumers: The Role of Persuasion Knowledge
Shuangshuang Song, Ying Xu, Baolong Ma*, Xin Zong
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review