[1] Awarded "Excellent Case Teacher Award" by the Center for Degree and Graduate Education Development of the Ministry of Education in 2019
[2] First Prize of 2013 Academic Exchange Activity for Young Scholars of School of Management and Economics, Beijing Institute of Technology
[3] Won the second prize of Science and Technology Award of Shaanxi Province in February 2012.
[4] 2012 Second Prize of Academic Exchange Activity for Young Scholars of School of Management and Economics, Beijing Institute of Technology
[5] 2011 Market Research Society (MRS) Annual MRS Silver Medal Finalist.
[6] First prize of the 11th Beijing Youth Excellent Science and Technology Paper in 2011.
[7] 2011 Beijing Institute of Technology Summer Social Practice excellent instructor.
[8] The second Prize of Science and Technology Award of China Commerce Federation in 2011.



[1] Department of Social Sciences, Ministry of Education, Post-Funded Project (General Project), 21JHQ087, Customer Relationship Management System in the Digital Age, 2021-12 to date, Ongoing research, Chair
[2] Chongqing Research Institute of China Engineering Science and Technology Development Strategy, General Project, 2022-CQ-ZC-2, Research on the Development Strategy of Chongqing New Energy Automobile Industry Ecosystem, 2021-12 to date, Ongoing research, Chair
[3] National Natural Science Foundation of China, Surface Project, 71672008, Research on the two-sided Effect of Customer Relationship and its impact on Customer behavior in the Second Life Cycle, 2017-1 to 2020-12, completed, Chair [4] Beijing Municipal Natural Science Foundation, Project 9162012, Research on Optimization of Medical service Model in Beijing under the Internet Environment, 2016-01 to 2018-12, completed, Host [5] Beijing Philosophy and Social Sciences Planning Office, General Project, 15JGB040, Effect Evaluation of Beijing New Energy Vehicle Consumption Policy, 2016-01 to 2017-12, completed, Host [6] National Natural Science Foundation of China, Key Project 71432002, Data Analysis and Decision Making of Medical and Health,2015-01 to 2019-12, completed, participated in
[7] Beijing Institute of Technology, Basic Research Foundation, 20132142007, Research on Product injury Crisis and its Impact on Customer Value, 2014-01 to 2015-12, completed, Host [8] National Natural Science Foundation of China, Surface Project, 71272059, Research on Spillover effect of Loyalty Program Alliance and its formation Mechanism, 2013-01 to 2016-12, completed, chaired by
[9] Beijing Municipal Education Commission, Beijing University Youth Talent Program Project, YETP1189, Research on the Enhancement Effect of Loyalty Program Alliance and Alliance Promotion, 2013-01 to 2015-12, completed, conducted by
[10] National Natural Science Foundation of China, Project 71172172, Research on Flexible cabin Control in Aviation Revenue Management, 2012-01 to 2015-12, completed, participated in
[11] China Retail Research Center, Tsinghua University, Commissioned Project, 20122141008, Operation and Management of Customer Loyalty Program, 2012-06 to 2013-06, completed, hosted
[12] Beijing Institute of Technology, Outstanding Young Teachers Funding Program, 2013CX04049, Research on the Dynamic impact of product injury Crisis on brand and market competition structure, 2012-01 to 2013-12, completed. [13] National Natural Science Foundation of China, Youth Science Foundation Project, 71002102, Research on the mechanism of return Plan based on the win-win perspective of customers and enterprises, 2011-01 to 2013-12, completed, conducted by
[14] Department of Social Sciences, Ministry of Education, Youth Fund Project, 09YJC630136, Research on the impact of Customer Relationship Management Strategies on Customer Relationship Behavior, 2010-01 to 2012-12, completed, Chair (br> [15] Post-Doctoral Science Foundation of China, Surface Project, 20090450362, Research on the influence mechanism from Customer Benefit to Enterprise Benefit in Return Plan, 2009-06 to 2010-07, Completed. [16] National Natural Science Foundation of China, Surface Project, 60776817, Research on some Problems in Revenue Management of Civil Aviation Passenger transport Network, 2008-01 to 2010-12, completed, participated in
[17] National Natural Science Foundation of China, Project 70572009, Study on the impact of Customer Return Programs on customer retention Behavior, 2006-01 to 2008-12, completed, participation in