The impact of a product-harm crisis on customer perceived value

Baolong Ma, Lin Zhang^*, Gao Wang, Fei Li

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

14 Citations (Scopus)

Original language	English
Pages (from-to)	341-366
Number of pages	26
Journal	International Journal of Market Research
Volume	56
Issue number	3
Publication status	Published - 2014

Cite this

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title = "The impact of a product-harm crisis on customer perceived value",

author = "Baolong Ma and Lin Zhang and Gao Wang and Fei Li",

year = "2014",

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pages = "341--366",

journal = "International Journal of Market Research",

issn = "1470-7853",

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AU - Ma, Baolong

AU - Zhang, Lin

AU - Wang, Gao

AU - Li, Fei

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