The impact of a product-harm crisis on customer perceived value

Baolong Ma, Lin Zhang*, Gao Wang, Fei Li

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)
Original languageEnglish
Pages (from-to)341-366
Number of pages26
JournalInternational Journal of Market Research
Volume56
Issue number3
Publication statusPublished - 2014

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