TY - GEN
T1 - Personalized recommendation for trade virtual community based on trust phases
AU - Yang, Lina
AU - Yan, Zhijun
PY - 2010
Y1 - 2010
N2 - Virtual community, as a kind of new application of Internet, has greatly changed the way of life, communication and trade. However, lack of trust is often cited as a great barrier of the success of virtual community. This paper takes the trade virtual community for example, analyzes trust phases and models the trust phase of the virtual community, discusses the key point of personalized recommendation of trust phases.
AB - Virtual community, as a kind of new application of Internet, has greatly changed the way of life, communication and trade. However, lack of trust is often cited as a great barrier of the success of virtual community. This paper takes the trade virtual community for example, analyzes trust phases and models the trust phase of the virtual community, discusses the key point of personalized recommendation of trust phases.
KW - Personalized recommendation
KW - Trust phases
KW - Virtual community
UR - http://www.scopus.com/inward/record.url?scp=78649642980&partnerID=8YFLogxK
U2 - 10.1109/ICEE.2010.1069
DO - 10.1109/ICEE.2010.1069
M3 - Conference contribution
AN - SCOPUS:78649642980
SN - 9780769539973
T3 - Proceedings of the International Conference on E-Business and E-Government, ICEE 2010
SP - 4256
EP - 4259
BT - Proceedings of the International Conference on E-Business and E-Government, ICEE 2010
T2 - 1st International Conference on E-Business and E-Government, ICEE 2010
Y2 - 7 May 2010 through 9 May 2010
ER -