Personalized recommendation for trade virtual community based on trust phases

Lina Yang; Zhijun Yan

doi:10.1109/ICEE.2010.1069

Personalized recommendation for trade virtual community based on trust phases

Lina Yang^*, Zhijun Yan

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Abstract

Virtual community, as a kind of new application of Internet, has greatly changed the way of life, communication and trade. However, lack of trust is often cited as a great barrier of the success of virtual community. This paper takes the trade virtual community for example, analyzes trust phases and models the trust phase of the virtual community, discusses the key point of personalized recommendation of trust phases.

Original language	English
Title of host publication	Proceedings of the International Conference on E-Business and E-Government, ICEE 2010
Pages	4256-4259
Number of pages	4
DOIs	https://doi.org/10.1109/ICEE.2010.1069
Publication status	Published - 2010
Event	1st International Conference on E-Business and E-Government, ICEE 2010 - Guangzhou, China Duration: 7 May 2010 → 9 May 2010

Publication series

Name	Proceedings of the International Conference on E-Business and E-Government, ICEE 2010

Conference

Conference	1st International Conference on E-Business and E-Government, ICEE 2010
Country/Territory	China
City	Guangzhou
Period	7/05/10 → 9/05/10

Keywords

Personalized recommendation
Trust phases
Virtual community

Access to Document

10.1109/ICEE.2010.1069

Cite this

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title = "Personalized recommendation for trade virtual community based on trust phases",

abstract = "Virtual community, as a kind of new application of Internet, has greatly changed the way of life, communication and trade. However, lack of trust is often cited as a great barrier of the success of virtual community. This paper takes the trade virtual community for example, analyzes trust phases and models the trust phase of the virtual community, discusses the key point of personalized recommendation of trust phases.",

keywords = "Personalized recommendation, Trust phases, Virtual community",

author = "Lina Yang and Zhijun Yan",

year = "2010",

doi = "10.1109/ICEE.2010.1069",

language = "English",

isbn = "9780769539973",

series = "Proceedings of the International Conference on E-Business and E-Government, ICEE 2010",

pages = "4256--4259",

booktitle = "Proceedings of the International Conference on E-Business and E-Government, ICEE 2010",

note = "1st International Conference on E-Business and E-Government, ICEE 2010 ; Conference date: 07-05-2010 Through 09-05-2010",

}

Yang, L & Yan, Z 2010, Personalized recommendation for trade virtual community based on trust phases. in Proceedings of the International Conference on E-Business and E-Government, ICEE 2010., 5591190, Proceedings of the International Conference on E-Business and E-Government, ICEE 2010, pp. 4256-4259, 1st International Conference on E-Business and E-Government, ICEE 2010, Guangzhou, China, 7/05/10. https://doi.org/10.1109/ICEE.2010.1069

Personalized recommendation for trade virtual community based on trust phases. / Yang, Lina; Yan, Zhijun.
Proceedings of the International Conference on E-Business and E-Government, ICEE 2010. 2010. p. 4256-4259 5591190 (Proceedings of the International Conference on E-Business and E-Government, ICEE 2010).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Yang, Lina

AU - Yan, Zhijun

PY - 2010

Y1 - 2010

N2 - Virtual community, as a kind of new application of Internet, has greatly changed the way of life, communication and trade. However, lack of trust is often cited as a great barrier of the success of virtual community. This paper takes the trade virtual community for example, analyzes trust phases and models the trust phase of the virtual community, discusses the key point of personalized recommendation of trust phases.

AB - Virtual community, as a kind of new application of Internet, has greatly changed the way of life, communication and trade. However, lack of trust is often cited as a great barrier of the success of virtual community. This paper takes the trade virtual community for example, analyzes trust phases and models the trust phase of the virtual community, discusses the key point of personalized recommendation of trust phases.

KW - Personalized recommendation

KW - Trust phases

KW - Virtual community

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DO - 10.1109/ICEE.2010.1069

M3 - Conference contribution

AN - SCOPUS:78649642980

SN - 9780769539973

T3 - Proceedings of the International Conference on E-Business and E-Government, ICEE 2010

SP - 4256

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BT - Proceedings of the International Conference on E-Business and E-Government, ICEE 2010

T2 - 1st International Conference on E-Business and E-Government, ICEE 2010

Y2 - 7 May 2010 through 9 May 2010

ER -

Personalized recommendation for trade virtual community based on trust phases

Abstract

Publication series

Conference

Keywords

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