摘要
In this paper, based on the technology acceptance model (TAM) we explore the influencing factors of consumer intention towards web group buying. We took back 224 questionnaires. The samples are students and staff in the company, who are the typical web group buying consumers. We use correlation analysis and regression analysis to analyze the questionnaire data and test the hypothesis model. The results show that perceived risk does not have a significant impact on customer intention; however, electronic Word-of-Mouth (eWOM) and discount would influence the intention through changing consumers' perceived usefulness and subjective norm.
| 源语言 | 英语 |
|---|---|
| 主期刊名 | IEEE International Conference on Industrial Engineering and Engineering Management, IEEM2011 |
| 页 | 1397-1401 |
| 页数 | 5 |
| DOI | |
| 出版状态 | 已出版 - 2011 |
| 已对外发布 | 是 |
| 活动 | IEEE International Conference on Industrial Engineering and Engineering Management, IEEM2011 - Singapore, 新加坡 期限: 6 12月 2011 → 9 12月 2011 |
出版系列
| 姓名 | IEEE International Conference on Industrial Engineering and Engineering Management |
|---|---|
| ISSN（印刷版） | 2157-3611 |
| ISSN（电子版） | 2157-362X |
会议
| 会议 | IEEE International Conference on Industrial Engineering and Engineering Management, IEEM2011 |
|---|---|
| 国家/地区 | 新加坡 |
| 市 | Singapore |
| 时期 | 6/12/11 → 9/12/11 |
指纹
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Xie, G., Zhu, J., Lu, Q., & Xu, S. (2011). Influencing factors of consumer intention towards web group buying. 在 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM2011 (页码 1397-1401). 文章 6118146 (IEEE International Conference on Industrial Engineering and Engineering Management). https://doi.org/10.1109/IEEM.2011.6118146