@inproceedings{1759db628cf345c19329acb4a00bc73c,
title = "Influencing factors of consumer intention towards web group buying",
abstract = "In this paper, based on the technology acceptance model (TAM) we explore the influencing factors of consumer intention towards web group buying. We took back 224 questionnaires. The samples are students and staff in the company, who are the typical web group buying consumers. We use correlation analysis and regression analysis to analyze the questionnaire data and test the hypothesis model. The results show that perceived risk does not have a significant impact on customer intention; however, electronic Word-of-Mouth (eWOM) and discount would influence the intention through changing consumers' perceived usefulness and subjective norm.",
keywords = "Group buying, TAM, eWOM, intention, perceived low price, perceived risk, perceived usefulness",
author = "Guobiao Xie and Jie Zhu and Qiang Lu and Suxiu Xu",
year = "2011",
doi = "10.1109/IEEM.2011.6118146",
language = "English",
isbn = "9781457707391",
series = "IEEE International Conference on Industrial Engineering and Engineering Management",
pages = "1397--1401",
booktitle = "IEEE International Conference on Industrial Engineering and Engineering Management, IEEM2011",
note = "IEEE International Conference on Industrial Engineering and Engineering Management, IEEM2011 ; Conference date: 06-12-2011 Through 09-12-2011",
}