Exploring donors' online charity adoption base on trust on information adoption process

Hai Ying Yu, Pei Wu Dong, Tao Ma

    科研成果: 书/报告/会议事项章节会议稿件同行评审

    1 引用 (Scopus)

    摘要

    With the development of internet technologies in daily life, online donation has turned to be a preferable path for most donors. Internet has developed to be an important medium for diffusing charity information. According to the exist research in this area, our study proposes a model of trust formation in online charity information, rooted in the information processing theory. The proposed model theorizes trust as a function of the structural quality of information and the expertise of the information source. Furthermore, this relationship moderated by users' internet literacy ability which also plays important roles on the information determination. Overall, the results will explain substantial variance in trust and highlight the important but distinct roles that information quality, source expertise, and donor's internet literacy ability play in determining an individual's decision to trust online charity information.

    源语言英语
    主期刊名2018 International Conference on Management Science and Engineering - 25th Annual Proceedings, ICMSE 2018
    编辑Ma Tao, Shao Zhen, Mengyue Li
    出版商IEEE Computer Society
    110-117
    页数8
    ISBN(电子版)9781538684719
    DOI
    出版状态已出版 - 8月 2018
    活动25th Annual International Conference on Management Science and Engineering, ICMSE 2018 - Frankfurt, 德国
    期限: 17 8月 201820 8月 2018

    出版系列

    姓名International Conference on Management Science and Engineering - Annual Conference Proceedings
    2018-August
    ISSN(印刷版)2155-1847

    会议

    会议25th Annual International Conference on Management Science and Engineering, ICMSE 2018
    国家/地区德国
    Frankfurt
    时期17/08/1820/08/18

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