Exploring donors' online charity adoption base on trust on information adoption process

Hai Ying Yu, Pei Wu Dong, Tao Ma

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    1 Citation (Scopus)

    Abstract

    With the development of internet technologies in daily life, online donation has turned to be a preferable path for most donors. Internet has developed to be an important medium for diffusing charity information. According to the exist research in this area, our study proposes a model of trust formation in online charity information, rooted in the information processing theory. The proposed model theorizes trust as a function of the structural quality of information and the expertise of the information source. Furthermore, this relationship moderated by users' internet literacy ability which also plays important roles on the information determination. Overall, the results will explain substantial variance in trust and highlight the important but distinct roles that information quality, source expertise, and donor's internet literacy ability play in determining an individual's decision to trust online charity information.

    Original languageEnglish
    Title of host publication2018 International Conference on Management Science and Engineering - 25th Annual Proceedings, ICMSE 2018
    EditorsMa Tao, Shao Zhen, Mengyue Li
    PublisherIEEE Computer Society
    Pages110-117
    Number of pages8
    ISBN (Electronic)9781538684719
    DOIs
    Publication statusPublished - Aug 2018
    Event25th Annual International Conference on Management Science and Engineering, ICMSE 2018 - Frankfurt, Germany
    Duration: 17 Aug 201820 Aug 2018

    Publication series

    NameInternational Conference on Management Science and Engineering - Annual Conference Proceedings
    Volume2018-August
    ISSN (Print)2155-1847

    Conference

    Conference25th Annual International Conference on Management Science and Engineering, ICMSE 2018
    Country/TerritoryGermany
    CityFrankfurt
    Period17/08/1820/08/18

    Keywords

    • Information adoption
    • Internet literacy
    • Online charity information
    • Trust

    Fingerprint

    Dive into the research topics of 'Exploring donors' online charity adoption base on trust on information adoption process'. Together they form a unique fingerprint.

    Cite this