Client Game Valuation Method Based on Social Network

Bowen Sun, Yi Wu

科研成果: 书/报告/会议事项章节会议稿件同行评审

摘要

The world of mouth(WOM) plays a fundamental role in game consumer decision-making process and further influences game companies' future revenue. However, when estimating the value of a game project, the traditional way is NPV, which assumes that the future revenue is statistic and can be represented by history games' revenue. Such method is inaccurate because future revenue is dynamic. So instead of NPV, this article combines real option financial model with WOM to provide a better method to investigate how game projects' value is influenced by WOM. And such new valuation method offers more constructive investment advice.

源语言英语
主期刊名Proceedings - 2017 IEEE International Conference on Internet of Things, IEEE Green Computing and Communications, IEEE Cyber, Physical and Social Computing, IEEE Smart Data, iThings-GreenCom-CPSCom-SmartData 2017
编辑Yulei Wu, Geyong Min, Nektarios Georgalas, Ahmed Al-Dubi, Xiaolong Jin, Laurence T. Yang
出版商Institute of Electrical and Electronics Engineers Inc.
270-273
页数4
ISBN(电子版)9781538630655
DOI
出版状态已出版 - 2 7月 2017
活动Joint 10th IEEE International Conference on Internet of Things, iThings 2017, 13th IEEE International Conference on Green Computing and Communications, GreenCom 2017, 10th IEEE International Conference on Cyber, Physical and Social Computing, CPSCom 2017 and the 3rd IEEE International Conference on Smart Data, Smart Data 2017 - Exeter, 英国
期限: 21 6月 201723 6月 2017

出版系列

姓名Proceedings - 2017 IEEE International Conference on Internet of Things, IEEE Green Computing and Communications, IEEE Cyber, Physical and Social Computing, IEEE Smart Data, iThings-GreenCom-CPSCom-SmartData 2017
2018-January

会议

会议Joint 10th IEEE International Conference on Internet of Things, iThings 2017, 13th IEEE International Conference on Green Computing and Communications, GreenCom 2017, 10th IEEE International Conference on Cyber, Physical and Social Computing, CPSCom 2017 and the 3rd IEEE International Conference on Smart Data, Smart Data 2017
国家/地区英国
Exeter
时期21/06/1723/06/17

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