@inproceedings{852b19046c414d389410cb11d8646804,
title = "Client Game Valuation Method Based on Social Network",
abstract = "The world of mouth(WOM) plays a fundamental role in game consumer decision-making process and further influences game companies' future revenue. However, when estimating the value of a game project, the traditional way is NPV, which assumes that the future revenue is statistic and can be represented by history games' revenue. Such method is inaccurate because future revenue is dynamic. So instead of NPV, this article combines real option financial model with WOM to provide a better method to investigate how game projects' value is influenced by WOM. And such new valuation method offers more constructive investment advice.",
keywords = "B-S Real Option Model, PVAR, WOM",
author = "Bowen Sun and Yi Wu",
note = "Publisher Copyright: {\textcopyright} 2017 IEEE.; Joint 10th IEEE International Conference on Internet of Things, iThings 2017, 13th IEEE International Conference on Green Computing and Communications, GreenCom 2017, 10th IEEE International Conference on Cyber, Physical and Social Computing, CPSCom 2017 and the 3rd IEEE International Conference on Smart Data, Smart Data 2017 ; Conference date: 21-06-2017 Through 23-06-2017",
year = "2017",
month = jul,
day = "2",
doi = "10.1109/iThings-GreenCom-CPSCom-SmartData.2017.46",
language = "English",
series = "Proceedings - 2017 IEEE International Conference on Internet of Things, IEEE Green Computing and Communications, IEEE Cyber, Physical and Social Computing, IEEE Smart Data, iThings-GreenCom-CPSCom-SmartData 2017",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "270--273",
editor = "Yulei Wu and Geyong Min and Nektarios Georgalas and Ahmed Al-Dubi and Xiaolong Jin and Yang, {Laurence T.}",
booktitle = "Proceedings - 2017 IEEE International Conference on Internet of Things, IEEE Green Computing and Communications, IEEE Cyber, Physical and Social Computing, IEEE Smart Data, iThings-GreenCom-CPSCom-SmartData 2017",
address = "United States",
}
