The effects of product-harm crisis on brand performance

Baolong Ma^*, Lin Zhang, Fei Li, Gao Wang

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

23 Citations (Scopus)

Original language	English
Pages (from-to)	443-458
Number of pages	16
Journal	International Journal of Market Research
Volume	52
Issue number	4
DOIs	https://doi.org/10.2501/S1470785309201399
Publication status	Published - 2010

Access to Document

@article{0affbd57a81942df89a8436f9154f12b,

title = "The effects of product-harm crisis on brand performance",

author = "Baolong Ma and Lin Zhang and Fei Li and Gao Wang",

year = "2010",

doi = "10.2501/S1470785309201399",

language = "English",

volume = "52",

pages = "443--458",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "Market Research Society",

number = "4",

}

TY - JOUR

T1 - The effects of product-harm crisis on brand performance

AU - Ma, Baolong

AU - Zhang, Lin

AU - Li, Fei

AU - Wang, Gao

PY - 2010

Y1 - 2010

UR - http://www.scopus.com/inward/record.url?scp=77957342964&partnerID=8YFLogxK

U2 - 10.2501/S1470785309201399

DO - 10.2501/S1470785309201399

M3 - Article

AN - SCOPUS:77957342964

SN - 1470-7853

VL - 52

SP - 443

EP - 458

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 4

ER -