TY - JOUR
T1 - Motivation to participate in secondary science communication
AU - Hu, Zhichen
AU - Ma, Baolong
AU - Bai, Rubing
N1 - Publisher Copyright:
Copyright © 2022 Hu, Ma and Bai.
PY - 2022/9/8
Y1 - 2022/9/8
N2 - The rise of social media provides convenient mechanisms for audiences to participate in secondary science communication (SSC). The present study employs the theory of consumption values and theory of planned behavior to predict audiences’ SSC intentions. The results indicate that emotional value, social value, altruistic value, attitude, internal perceived behavioral control and subjective norm are significant predictors of audiences’ intentions to share or to repost science content on their social media. These results suggest that the theory of consumption values, together with the theory of planned behavior, is a useful framework for understanding SSC behaviors.
AB - The rise of social media provides convenient mechanisms for audiences to participate in secondary science communication (SSC). The present study employs the theory of consumption values and theory of planned behavior to predict audiences’ SSC intentions. The results indicate that emotional value, social value, altruistic value, attitude, internal perceived behavioral control and subjective norm are significant predictors of audiences’ intentions to share or to repost science content on their social media. These results suggest that the theory of consumption values, together with the theory of planned behavior, is a useful framework for understanding SSC behaviors.
KW - audience dissemination/participation
KW - secondary science communication
KW - social media
KW - theory of consumption values
KW - theory of planned behavior
UR - http://www.scopus.com/inward/record.url?scp=85138852027&partnerID=8YFLogxK
U2 - 10.3389/fpsyg.2022.961846
DO - 10.3389/fpsyg.2022.961846
M3 - Article
AN - SCOPUS:85138852027
SN - 1664-1078
VL - 13
JO - Frontiers in Psychology
JF - Frontiers in Psychology
M1 - 961846
ER -