Motivation to participate in secondary science communication

Zhichen Hu, Baolong Ma, Rubing Bai*

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    1 Citation (Scopus)

    Abstract

    The rise of social media provides convenient mechanisms for audiences to participate in secondary science communication (SSC). The present study employs the theory of consumption values and theory of planned behavior to predict audiences’ SSC intentions. The results indicate that emotional value, social value, altruistic value, attitude, internal perceived behavioral control and subjective norm are significant predictors of audiences’ intentions to share or to repost science content on their social media. These results suggest that the theory of consumption values, together with the theory of planned behavior, is a useful framework for understanding SSC behaviors.

    Original languageEnglish
    Article number961846
    JournalFrontiers in Psychology
    Volume13
    DOIs
    Publication statusPublished - 8 Sept 2022

    Keywords

    • audience dissemination/participation
    • secondary science communication
    • social media
    • theory of consumption values
    • theory of planned behavior

    Fingerprint

    Dive into the research topics of 'Motivation to participate in secondary science communication'. Together they form a unique fingerprint.

    Cite this

    Hu, Z., Ma, B., & Bai, R. (2022). Motivation to participate in secondary science communication. Frontiers in Psychology, 13, Article 961846. https://doi.org/10.3389/fpsyg.2022.961846