Research output per year
Research output per year
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Dive into the research topics where Sheng Bi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
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Research output
- 4 Article
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Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements
Bi, S., Perkins, A., Chen, H. & Phifer, B., 2024, In: Journal of Advertising. 53, 3, p. 377-396 20 p.Research output: Contribution to journal › Article › peer-review
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When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products
Bi, S., Pang, J., Chen, H. & Perkins, A., 2023, (Accepted/In press) In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
The effect of start/end temporal landmarks on consumers' visual attention and judgments
Bi, S., Perkins, A. & Sprott, D., Mar 2021, In: International Journal of Research in Marketing. 38, 1, p. 136-154 19 p.Research output: Contribution to journal › Article › peer-review
14 Citations (Scopus) -
Ooh, that's sour: An investigation of the role of sour taste and color saturation in consumer temptation avoidance
Pomirleanu, N., Gustafson, B. M. & Bi, S., 1 Aug 2020, In: Psychology and Marketing. 37, 8, p. 1068-1081 14 p.Research output: Contribution to journal › Article › peer-review
18 Citations (Scopus)