Understanding How Streamer’s Self-Presentation in E-Commerce Live Streaming Affects Consumers: The Role of Persuasion Knowledge

Shuangshuang Song, Ying Xu, Baolong Ma*, Xin Zong

*此作品的通讯作者

科研成果: 期刊稿件 › 文章 › 同行评审

1 引用 （Scopus）

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Psychology

Economics, Econometrics and Finance