TY - JOUR
T1 - The Empirical Research on the Consumers' Willingness to Participate in E-waste Recycling with a Points Reward System
AU - Zhong, Hua
AU - Huang, Li
N1 - Publisher Copyright:
© 2016 Published by Elsevier Ltd.
PY - 2016
Y1 - 2016
N2 - In this paper, by introducing membership points reward system (PRS) to the E-waste recycling management systems, the E-waste recycling PRS is proposed. Based on the theory of planned behavior and the expectancy theory, a theoretical mode about the consumers' participation in formal E-waste recycling is established, using a points reward incentive system. The consumers' willingness to participate and level of acceptance are investigated through a questionnaire survey, and the feasibility of the new recycling system is evaluated as well. Based upon the questionnaire survey, the factors influencing the consumers' willingness to participate in formal recycling channels with a points reward incentive system are analyzed. The results show that there is a significant correlation between the influence of a willingness to participate in formal E-waste recycling and participating expectancy, subjective attitude, objective environment, and few special consumer characteristics.
AB - In this paper, by introducing membership points reward system (PRS) to the E-waste recycling management systems, the E-waste recycling PRS is proposed. Based on the theory of planned behavior and the expectancy theory, a theoretical mode about the consumers' participation in formal E-waste recycling is established, using a points reward incentive system. The consumers' willingness to participate and level of acceptance are investigated through a questionnaire survey, and the feasibility of the new recycling system is evaluated as well. Based upon the questionnaire survey, the factors influencing the consumers' willingness to participate in formal recycling channels with a points reward incentive system are analyzed. The results show that there is a significant correlation between the influence of a willingness to participate in formal E-waste recycling and participating expectancy, subjective attitude, objective environment, and few special consumer characteristics.
KW - Consumer
KW - E-waste
KW - Points reward system (PRS)
KW - Recycling willingness
KW - WEEE
UR - http://www.scopus.com/inward/record.url?scp=85013076627&partnerID=8YFLogxK
U2 - 10.1016/j.egypro.2016.12.080
DO - 10.1016/j.egypro.2016.12.080
M3 - Conference article
AN - SCOPUS:85013076627
SN - 1876-6102
VL - 104
SP - 475
EP - 480
JO - Energy Procedia
JF - Energy Procedia
T2 - Applied Energy Symposium and Forum: Low - Carbon Cities and Urban Energy Systems, CUE 2016
Y2 - 13 June 2016 through 15 June 2016
ER -
