@inproceedings{42e0dc6549cd42b194badf4d15d96ae9,
title = "Research of two-stage consumers' trust model based on B2C e-business",
abstract = "This paper established a two-stage logic trust model for consumers with online shopping experience and without, and on this base, put forward the corresponding calculation formula and assessment method of trust degree, which provide reference and experience for the e-business companies to make correct decision and reasonably schedule their network marketing activities due to different stages of consumers.",
keywords = "Assessment method, E-business, Trust degree, Two-stage trust model",
author = "Xiang Chen and Pingping Jiao",
year = "2010",
doi = "10.1109/CMC.2010.298",
language = "English",
isbn = "9780769539898",
series = "2010 WRI International Conference on Communications and Mobile Computing, CMC 2010",
pages = "233--236",
booktitle = "2010 WRI International Conference on Communications and Mobile Computing, CMC 2010",
note = "2010 International Conference on Communications and Mobile Computing, CMC 2010 ; Conference date: 12-04-2010 Through 14-04-2010",
}