TY - GEN
T1 - Clients behavior analysis of securities company based on the web-log data mining
AU - Li, Yahong
AU - Li, Jian
AU - Hao, Kegang
PY - 2011
Y1 - 2011
N2 - Customer Relationship Management (CRM) is a developing direction for China Security Company in the future. Relative to abroad developed countries Securities Company, our China securities Company still is in a low level for the clients behavior observation. In this paper, author introduces the data mining technology into Security Company customer behaviors information management processes. Meanwhile, through construct the clients behavior model and data mining processing to refine some high value customers behavior character information, thus, to offer accurate data supports for the company Policy-makers. Also, a real case is analyzed in this article, having a very strong reference meaning in fact.
AB - Customer Relationship Management (CRM) is a developing direction for China Security Company in the future. Relative to abroad developed countries Securities Company, our China securities Company still is in a low level for the clients behavior observation. In this paper, author introduces the data mining technology into Security Company customer behaviors information management processes. Meanwhile, through construct the clients behavior model and data mining processing to refine some high value customers behavior character information, thus, to offer accurate data supports for the company Policy-makers. Also, a real case is analyzed in this article, having a very strong reference meaning in fact.
KW - CRM
KW - Client behavior analysis
KW - Data mining
KW - Mining pattern
KW - Web-log data
UR - http://www.scopus.com/inward/record.url?scp=80052872868&partnerID=8YFLogxK
U2 - 10.1109/ICMSS.2011.5999197
DO - 10.1109/ICMSS.2011.5999197
M3 - Conference contribution
AN - SCOPUS:80052872868
SN - 9781424465811
T3 - International Conference on Management and Service Science, MASS 2011
BT - International Conference on Management and Service Science, MASS 2011
T2 - International Conference on Management and Service Science, MASS 2011
Y2 - 12 August 2011 through 14 August 2011
ER -