Addressing the dichotomy of brand love

Muhammad Junaid; Khalid Hussain; Fujun Hou

doi:10.1177/1470785319853468

Addressing the dichotomy of brand love

Muhammad Junaid, Khalid Hussain, Fujun Hou^*

^*此作品的通讯作者

科研成果: 期刊稿件 › 文章 › 同行评审

12 引用（Scopus）

摘要

Is love experienced for a brand an emotion (casually labeled as brand love)? Yes, /may be! Is “brand love” an emotion? No.

源语言	英语
页（从-至）	577-580
页数	4
期刊	International Journal of Market Research
卷	61
期	6
DOI	https://doi.org/10.1177/1470785319853468
出版状态	已出版 - 1 11月 2019

访问文件

10.1177/1470785319853468

其它文件与链接

链接到 Scopus 的出版物

引用此

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