每年的科研成果
每年的科研成果
科研成果
- 9 文章
- 9 个结果
搜索结果
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2024
How brand familiarity affects green product purchase intention: The moderating role of streamers’ environmental knowledge
Wu, S., Hu, Z., Li, Y. & Yuan, Y., 6月 2024, 在: Technology in Society. 77, 102572.科研成果: 期刊稿件 › 文章 › 同行评审
2 引用 （Scopus） -
How past identity shapes consumer attitudes toward upcycled product advertisements: The mediating role of outcome efficacy
Li, Y., Wu, S., Yuan, Y. & Wang, Y., 12月 2024, 在: Journal of Business Research. 185, 114913.科研成果: 期刊稿件 › 文章 › 同行评审
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How temporal perspective affects the effectiveness of upcycled vs. recycled product advertisements
Li, Y., Wu, S., Yuan, Y. & Hu, Z., 5月 2024, 在: Journal of Retailing and Consumer Services. 78, 103714.科研成果: 期刊稿件 › 文章 › 同行评审
2 引用 （Scopus） -
Redefining Excellence: Exploring the Influence of Social Comparison on Green Product Evaluation
Wang, Y., Wu, S., Li, Y., Sheng, S. & Yuan, Y., 2024, (已接受/待刊) 在: Psychology and Marketing.科研成果: 期刊稿件 › 文章 › 同行评审
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Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design
Wang, Y., Wu, S., Zhao, J. & Yuan, Y., 1 11月 2024, 在: Electronic Commerce Research and Applications. 68, 101466.科研成果: 期刊稿件 › 文章 › 同行评审
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2018
Suppressing partner opportunism in emerging markets: Contextualizing institutional forces in supply chain management
Yang, D., Sheng, S., Wu, S. & Zhou, K. Z., 9月 2018, 在: Journal of Business Research. 90, 页码 1-13 13 页码科研成果: 期刊稿件 › 文章 › 同行评审
55 引用 （Scopus） -
2017
Government role, governance mechanisms, and foreign partner opportunism in IJVs
Wang, L., Sheng, S., Wu, S. & Zhou, K. Z., 1 7月 2017, 在: Journal of Business Research. 76, 页码 98-107 10 页码科研成果: 期刊稿件 › 文章 › 同行评审
32 引用 （Scopus） -
2014
A survey on initial allocation scheme of carbon emission permits
Yuan, Y. N., Wu, S. L. & Xu, L. J., 1 10月 2014, 在: Beijing Ligong Daxue Xuebao/Transaction of Beijing Institute of Technology. 34, 页码 41-46 6 页码科研成果: 期刊稿件 › 文章 › 同行评审
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Study of social identification theory and its application in marketing research
Wu, S. L., Pi, L. L. & Bai, Y., 1 10月 2014, 在: Beijing Ligong Daxue Xuebao/Transaction of Beijing Institute of Technology. 34, 页码 7-12 6 页码科研成果: 期刊稿件 › 文章 › 同行评审