Sheng Bi

每年的科研成果

2025
Conversion privileges? The effect of convertible debt on strategic emphasis and firm performance
Wen, Y., John Mariadoss, B. & Bi, S., 2025, (已接受/待刊) 在: Journal of Marketing Theory and Practice.
科研成果: 期刊稿件 › 文章 › 同行评审
2024
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements
Bi, S., Perkins, A., Chen, H. & Phifer, B., 2024, 在: Journal of Advertising. 53, 3, 页码 377-396 20 页码
科研成果: 期刊稿件 › 文章 › 同行评审
2023
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products
Bi, S., Pang, J., Chen, H. & Perkins, A., 2023, (已接受/待刊) 在: Journal of the Academy of Marketing Science.
科研成果: 期刊稿件 › 文章 › 同行评审
4 引用（Scopus）
2021
The effect of start/end temporal landmarks on consumers' visual attention and judgments
Bi, S., Perkins, A. & Sprott, D., 3月 2021, 在: International Journal of Research in Marketing. 38, 1, 页码 136-154 19 页码
科研成果: 期刊稿件 › 文章 › 同行评审
14 引用（Scopus）
2020
Ooh, that's sour: An investigation of the role of sour taste and color saturation in consumer temptation avoidance
Pomirleanu, N., Gustafson, B. M. & Bi, S., 1 8月 2020, 在: Psychology and Marketing. 37, 8, 页码 1068-1081 14 页码
科研成果: 期刊稿件 › 文章 › 同行评审
21 引用（Scopus）

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