跳到主要导航
跳到搜索
跳到主要内容
北京理工大学 首页
English
中文
首页
师资队伍
研究单位
科研成果
奖项
按专业知识、名称或附属进行搜索
查看 Scopus 资料
马 宝龙
管理学院
h-index
607
引用
14
H-指数
根据储存在 Pure 的刊物以及来自 Scopus 的引用文献数量计算
2009
2025
每年的科研成果
概览
指纹图谱
合作网络
科研成果
(36)
指纹图谱
深入其中 Baolong Ma 为活跃的研究主题。这些主题标签来自此人的成果。它们共同形成唯一的指纹。
分类
加权
按字母排序
Social Sciences
Marketing Method
60%
Consumer Affect
30%
Sample Survey
30%
Sales
30%
Comparative Analysis
30%
Hypothesis Testing
30%
Transaction Costs Theory
30%
Customer Loyalty
30%
Attribution Theory
30%
Methods Evaluation
30%
Value Perception
30%
Scale Development
30%
Consumer Information
30%
Frugality
30%
Literature Reviews
30%
Quantitative Research
30%
Product Knowledge
30%
Confirmatory Factor Analysis
30%
Consumers
30%
Quality of Service
30%
SPSS Statistics
30%
Social Media
30%
Enterprises
30%
Company
30%
Market Entry
30%
China
30%
Value Attitude
15%
Communication Behavior
15%
Crisis Management
15%
Advertising Effectiveness
15%
Advertising Strategy
15%
Structural Equation Modeling
9%
China
9%
Survey Analysis
9%
Positive Consumer
9%
Market Research
7%
Statistics
7%
Medical Treatment
7%
Health Care Services
7%
Economies of Scope
7%
Strategic Alignment
6%
Economics, Econometrics and Finance
Loyalty Program
100%
Online Reviews
60%
Customer Retention
60%
Relationship Marketing
60%
Partial Least Squares Structural Equation Modeling
47%
Experience Goods
37%
Industry
36%
Technological Innovation
30%
Dynamic Capabilities
30%
Portfolio Selection
30%
Attribution Theory
30%
Green Innovation
30%
Sustainable Consumer Behavior
30%
Investment Decision
30%
Social Exchange Theory
30%
Crisis Management
30%
Spillover Effect
30%
Profit
30%
Advertising Effects
30%
Customer Acquisition
30%
Market Entry
30%
Commerce
30%
Sustainable Product
20%
Scale Development
9%
Consumer Attitude
9%
Economies of Scope
7%
Returns to Scale
7%
Airline
5%
Computer Science
Positive Effect
45%
Community Health Care
30%
Platform Governance
30%
Customer Relationship Management
30%
Negative Effect
30%
Discussion Section
30%
Least Squares Method
30%
Structural Equation
30%
Negative Consequence
30%
Special Service
30%
Relationship Quality
20%
Customer Relationship
20%
Collected Data
15%
Portfolio Return
15%
Registered User
15%
Full Replication
15%
Deep Understanding
15%
Preferential Treatment
9%
Configuration Path
9%
Positive Consequence
9%
Market Research
7%
Index Systems
5%
