Using dea to select the best advertising investment plan

Feng Yang, Qianqian Yuan, Zhimin Huang, Liang Liang

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Using dea to select the best advertising investment plan'. Together they form a unique fingerprint.

Social Sciences

Earth and Planetary Sciences

Economics, Econometrics and Finance