Research on the relationship between corporate social responsibility and brand equity - From the perspective of consumer cognition

Han Na, Li Jian

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    3 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'Research on the relationship between corporate social responsibility and brand equity - From the perspective of consumer cognition'. Together they form a unique fingerprint.

    Psychology