TY - GEN
T1 - Research on factors affecting the use of e-commerce consumer credit services
T2 - America�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017
AU - Xue, Geng
AU - Jia, Lin
AU - Li, Yajie
AU - Fu, Yuwei
AU - Huang, Yuzhuo
AU - Dong, Yu
N1 - Publisher Copyright:
© 2017 AIS/ICIS Administrative Office. All Rights Reserved.
PY - 2017
Y1 - 2017
N2 - This study uses “Ant Check Later”, the e-commerce consumer credit service of Alibaba, as the artifact and explores factors affecting its use. This study first summarized initiatives that Alibaba has launched to stimulate the use of “Ant Check Later”. Three factors, bonus, quota lifting, and scenario enrichment, were then distinguished from the initiatives using principal component analysis. These factors were anticipated to affect consumers’ intention to use the service. The research model was tested using 373 respondents collected from an online survey. Results indicate that bonus, quota lifting, and scenario enrichment are three predictors of consumers’ intention to continue using the service, and bonus and scenario enrichment positively affect non-users’ intention to use the service. This study found that scenario enrichment is the most important factor among the three factors in boosting consumers’ behavioral intention toward using the service.
AB - This study uses “Ant Check Later”, the e-commerce consumer credit service of Alibaba, as the artifact and explores factors affecting its use. This study first summarized initiatives that Alibaba has launched to stimulate the use of “Ant Check Later”. Three factors, bonus, quota lifting, and scenario enrichment, were then distinguished from the initiatives using principal component analysis. These factors were anticipated to affect consumers’ intention to use the service. The research model was tested using 373 respondents collected from an online survey. Results indicate that bonus, quota lifting, and scenario enrichment are three predictors of consumers’ intention to continue using the service, and bonus and scenario enrichment positively affect non-users’ intention to use the service. This study found that scenario enrichment is the most important factor among the three factors in boosting consumers’ behavioral intention toward using the service.
KW - Acceptance
KW - Bonus
KW - E-commerce consumer credit services
KW - Quota lifting
KW - Scenario enrichment
UR - http://www.scopus.com/inward/record.url?scp=85048417711&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85048417711
T3 - AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation
BT - AMCIS 2017 - America's Conference on Information Systems
PB - Americas Conference on Information Systems
Y2 - 10 August 2017 through 12 August 2017
ER -