Research on factors affecting the use of e-commerce consumer credit services: A study of ant check later

Geng Xue, Lin Jia, Yajie Li, Yuwei Fu, Yuzhuo Huang, Yu Dong

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    1 Citation (Scopus)

    Abstract

    This study uses “Ant Check Later”, the e-commerce consumer credit service of Alibaba, as the artifact and explores factors affecting its use. This study first summarized initiatives that Alibaba has launched to stimulate the use of “Ant Check Later”. Three factors, bonus, quota lifting, and scenario enrichment, were then distinguished from the initiatives using principal component analysis. These factors were anticipated to affect consumers’ intention to use the service. The research model was tested using 373 respondents collected from an online survey. Results indicate that bonus, quota lifting, and scenario enrichment are three predictors of consumers’ intention to continue using the service, and bonus and scenario enrichment positively affect non-users’ intention to use the service. This study found that scenario enrichment is the most important factor among the three factors in boosting consumers’ behavioral intention toward using the service.

    Original languageEnglish
    Title of host publicationAMCIS 2017 - America's Conference on Information Systems
    Subtitle of host publicationA Tradition of Innovation
    PublisherAmericas Conference on Information Systems
    ISBN (Electronic)9780996683142
    Publication statusPublished - 2017
    EventAmerica�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017 - Boston, United States
    Duration: 10 Aug 201712 Aug 2017

    Publication series

    NameAMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation
    Volume2017-August

    Conference

    ConferenceAmerica�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017
    Country/TerritoryUnited States
    CityBoston
    Period10/08/1712/08/17

    Keywords

    • Acceptance
    • Bonus
    • E-commerce consumer credit services
    • Quota lifting
    • Scenario enrichment

    Fingerprint

    Dive into the research topics of 'Research on factors affecting the use of e-commerce consumer credit services: A study of ant check later'. Together they form a unique fingerprint.

    Cite this

    Xue, G., Jia, L., Li, Y., Fu, Y., Huang, Y., & Dong, Y. (2017). Research on factors affecting the use of e-commerce consumer credit services: A study of ant check later. In AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation (AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation; Vol. 2017-August). Americas Conference on Information Systems.