Optimal order strategy with free shipping option

Guo Wei Hua*, Jian Li, Xin Tian, Feng Mei Yang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)

Abstract

Free shipping with conditions has become one of the most effective marketing tools, so more and more companies especially e-business companies become to offer free shipping to buyers whenever their orders placed exceeds the minimum quantity specified by them. In this paper, we examine the optimal order strategy of a retailer who faces deterministic or stochastic demand when suppliers offer free shipping, and analyze the impacts of the free shipping quantity and the transportation cost on the retailer's optimal order strategy through the optimal order strategy we derived and an extensive numerical study.

Original languageEnglish
Pages (from-to)506-512
Number of pages7
JournalXitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice
Volume30
Issue number3
Publication statusPublished - Mar 2010
Externally publishedYes

Keywords

  • EOQ model
  • Free shipping
  • Newsvendor model
  • Order strategy

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