@inproceedings{be841dcac422465ca39022887f1c3a47,
title = "How to increase users' social commerce engagement? A technology attractiveness model",
abstract = "With the proliferation of social networking and electronic commerce, social commerce helps people engage in various forms of online social commercial activities through sharing their product or service knowledge and experiences. A better understanding of users' engagement in social commerce websites thus become increasingly important. Based on the attractiveness theory, this study proposes a research model that highlights the unique role of technology attractiveness, including task, social, and physical attractiveness, in promoting user involvement, which in turn affects social commerce engagement. Results demonstrate that users' perceptions of technology attractiveness are positively associated with their involvement with social commerce websites, and further stimulate engagement. In addition, website involvement partially and fully mediates the effects of social and physical attractiveness, respectively, on social commerce engagement. The limitations and implications of this study for research and practice are further discussed.",
author = "Shen, {Xiao Liang} and Li, {Yang Jun} and Yongqiang Sun and Chen, {Zhen Jiao} and Zhang, {Kem Z.K.} and Zhao, {Sesia J.}",
note = "Publisher Copyright: {\textcopyright} 2017 Proceedings of the Annual Hawaii International Conference on System Sciences. All rights reserved.; 50th Annual Hawaii International Conference on System Sciences, HICSS 2017 ; Conference date: 03-01-2017 Through 07-01-2017",
year = "2017",
language = "English",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "863--872",
editor = "Bui, {Tung X.} and Ralph Sprague",
booktitle = "Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017",
address = "United States",
}