Fuzzy set representation of Kansei Texture for online shopping

Hidenori Sakaniwa, Fanqyan Dong, Kaoru Hirota

Research output: Contribution to conferencePaperpeer-review

1 Citation (Scopus)

Abstract

A fuzzy set representation method of Kansei Texture is proposed to express individual difference of Kansei Texture feelings for the purpose of mainly online shopping. It provides buyers the criteria if sample sending request is necessary or not according to the variance degree of individual difference and it also offers sellers the possibility information of return-goods in the case of big individual difference. The correlation coefficient of the degree of individual difference and sample demand is 0.78(P<0.05), i.e., directly proportional relationship is observed between two degrees. The correlation coefficient of the individual difference and the return-goods demand is 0.59(P<0.05). Moreover, the relation with stress and individual difference is also shown. The further verification of the validity is under investigated.

Original languageEnglish
Pages1-7
Number of pages7
Publication statusPublished - 2014
Externally publishedYes
EventJoint International Conference of the 10th China-Japan International Workshop on Information Technology and Control Applications and the 6th International Symposium on Computational Intelligence and Industrial Applications, ITCA and ISCIIA 2014 - Changsha, China
Duration: 15 Sept 201420 Sept 2014

Conference

ConferenceJoint International Conference of the 10th China-Japan International Workshop on Information Technology and Control Applications and the 6th International Symposium on Computational Intelligence and Industrial Applications, ITCA and ISCIIA 2014
Country/TerritoryChina
CityChangsha
Period15/09/1420/09/14

Keywords

  • Fuzzy set
  • Individual difference
  • Kansei/affective-engineering
  • Tactile sensation
  • Visualization

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Sakaniwa, H., Dong, F., & Hirota, K. (2014). Fuzzy set representation of Kansei Texture for online shopping. 1-7. Paper presented at Joint International Conference of the 10th China-Japan International Workshop on Information Technology and Control Applications and the 6th International Symposium on Computational Intelligence and Industrial Applications, ITCA and ISCIIA 2014, Changsha, China.