Do Financial Incentives Induce More Online Participatory Behaviors?

Zhijun Yan, Lini Kuang, He Huang, Han Yang

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    Online community-based Question and Answer (Q&A) websites is popular in recent years. The main challenge for Q&A websites is how to motivate participations. Using a natural experimental dataset collected from a Chinese Q&A site, we apply difference-in-differences model with propensity score matching to evaluate the effect of emergency of a paid-for knowledge sharing activity on changes in the free sharing behaviors and social activities. Our results show that the paid-for activity allows users to share more knowledge freely and build more social ties in the site. The results suggest that the financial incentive can increase users’ participatory behaviors significantly.

    Original languageEnglish
    Title of host publicationICIS 2017
    Subtitle of host publicationTransforming Society with Digital Innovation
    PublisherAssociation for Information Systems
    ISBN (Print)9780996683159
    Publication statusPublished - 2018
    Event38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017 - Seoul, Korea, Republic of
    Duration: 10 Dec 201713 Dec 2017

    Publication series

    NameICIS 2017: Transforming Society with Digital Innovation

    Conference

    Conference38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017
    Country/TerritoryKorea, Republic of
    CitySeoul
    Period10/12/1713/12/17

    Keywords

    • Answer website
    • Financial incentive
    • Knowledge sharing activity
    • Online participatory behaviors
    • Online question
    • Social activity

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