Antecedents of user stickiness and loyalty and their effects on users' group-buying repurchase intention

Lijuan Huang, Lin Jia, Jiahe Song

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    6 Citations (Scopus)

    Abstract

    Intense competition among a vast number of group-buying websites leads to higher product homogeneity, which allows customers to switch to alternative websites easily and reduce their website stickiness and loyalty. This study explores the antecedents of user stickiness and loyalty and their effects on consumers' group-buying repurchase intention. Results indicate that systems quality, information quality, service quality, and alternative system quality each has a positive relationship with user loyalty through user stickiness. Meanwhile, information quality directly impacts user loyalty. Thereafter, user stickiness and loyalty each has a positive relationship with consumers' repurchase intention. Theoretical and managerial implications are also discussed.

    Original languageEnglish
    Title of host publication2015 Americas Conference on Information Systems, AMCIS 2015
    PublisherAmericas Conference on Information Systems
    ISBN (Electronic)9780996683104
    Publication statusPublished - 2015
    Event21st Americas Conference on Information Systems, AMCIS 2015 - Fajardo, Puerto Rico
    Duration: 13 Aug 201515 Aug 2015

    Publication series

    Name2015 Americas Conference on Information Systems, AMCIS 2015

    Conference

    Conference21st Americas Conference on Information Systems, AMCIS 2015
    Country/TerritoryPuerto Rico
    CityFajardo
    Period13/08/1515/08/15

    Keywords

    • Group-buying
    • IS success
    • Repurchase intention
    • User loyalty
    • User stickiness

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