Advertising for price-sensitive products with multi-attribute considered

Qianqian Yuan, Shilling Song, Feng Yang*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Advertising for price-sensitive products with multi-attribute considered'. Together they form a unique fingerprint.

Economics, Econometrics and Finance

Social Sciences