A framework for e-service customer trust - An integrated researchmodel based on multitheoritical view

Ruobin Wang; Zhijun Yan; Kecheng Liu

A framework for e-service customer trust - An integrated researchmodel based on multitheoritical view

Ruobin Wang^*, Zhijun Yan, Kecheng Liu

^*Corresponding author for this work

Research output: Contribution to journal › Conference article › peer-review

Abstract

As a new paradigm of internet-based transaction, e-service is thriving nowadays. However, it is distinctively different from the traditional e-commerce. Taking customer-centered philosophy as fundamental focus, e-service emphasizes customization and relationship marketing based on services selling, but not tangible goods selling, which makes transaction trust, especially customer trust become more complicated. In this paper, a framework of e-service customer trust is put forward based on multitheoretical view, which will provide theoretical support for the future research.

Original language	English
Pages (from-to)	247-254
Number of pages	8
Journal	Proceedings of the International Conference on Electronic Business (ICEB)
Publication status	Published - 2010
Event	10th International Conference on Electronic Business - Service-Oriented E-Business, ICEB 2010 - Shanghai, China Duration: 1 Dec 2010 → 4 Dec 2010

Cite this

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abstract = "As a new paradigm of internet-based transaction, e-service is thriving nowadays. However, it is distinctively different from the traditional e-commerce. Taking customer-centered philosophy as fundamental focus, e-service emphasizes customization and relationship marketing based on services selling, but not tangible goods selling, which makes transaction trust, especially customer trust become more complicated. In this paper, a framework of e-service customer trust is put forward based on multitheoretical view, which will provide theoretical support for the future research.",

author = "Ruobin Wang and Zhijun Yan and Kecheng Liu",

year = "2010",

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journal = "Proceedings of the International Conference on Electronic Business (ICEB)",

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AU - Yan, Zhijun

AU - Liu, Kecheng

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N2 - As a new paradigm of internet-based transaction, e-service is thriving nowadays. However, it is distinctively different from the traditional e-commerce. Taking customer-centered philosophy as fundamental focus, e-service emphasizes customization and relationship marketing based on services selling, but not tangible goods selling, which makes transaction trust, especially customer trust become more complicated. In this paper, a framework of e-service customer trust is put forward based on multitheoretical view, which will provide theoretical support for the future research.

AB - As a new paradigm of internet-based transaction, e-service is thriving nowadays. However, it is distinctively different from the traditional e-commerce. Taking customer-centered philosophy as fundamental focus, e-service emphasizes customization and relationship marketing based on services selling, but not tangible goods selling, which makes transaction trust, especially customer trust become more complicated. In this paper, a framework of e-service customer trust is put forward based on multitheoretical view, which will provide theoretical support for the future research.

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M3 - Conference article

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SN - 1683-0040

SP - 247

EP - 254

JO - Proceedings of the International Conference on Electronic Business (ICEB)

JF - Proceedings of the International Conference on Electronic Business (ICEB)

T2 - 10th International Conference on Electronic Business - Service-Oriented E-Business, ICEB 2010

Y2 - 1 December 2010 through 4 December 2010

ER -

A framework for e-service customer trust - An integrated researchmodel based on multitheoritical view

Abstract

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