A cognitive study on driving mechanism of entrepreneurial team decision-making

Shulin Lan, Chen Yang*

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review

Abstract

This paper focuses on the entrepreneurial team’s decision-making and analyzes the driving mechanism of entrepreneurial decision-making from the cognitive perspective, which breaks away from the team structure and process driven research paradigm. Based on identifying the factors influencing entrepreneurial decision-making from cognitive perspective, the paper uses DEMATEL and Bayesian network to trace the key driving paths and key factors influencing entrepreneurial decision. The research draws out two key driving paths: one is the decision feasibility driven path with the opportunity recognition as its core, that is, {cognitive complexity/cognitive heuristic-entrepreneurial alertness-opportunity recognition-entrepreneurial decision-making}; the other is decision-making willingness with entrepreneurial self-efficacy as its core, that is, {cognitive heuristic-cognitive bias-risk cognition-entrepreneurial self-efficacy-entrepreneurial decision-making}. This study not only makes up for the problem of subject selection in existing research, enriches entrepreneurial decision-making research on entrepreneurial team, it also may help tackle the insufficient front-end research on entrepreneurial decision-making, thus improving cognition driven mechanism and logic research of entrepreneurial decision-making, so as to deepen the "cognition-decision" research.

Original languageEnglish
JournalProceedings of International Conference on Computers and Industrial Engineering, CIE
Volume2018-December
Publication statusPublished - 2018
Externally publishedYes
Event48th International Conference on Computers and Industrial Engineering, CIE 2018 - Auckland, New Zealand
Duration: 2 Dec 20185 Dec 2018

Keywords

  • Bayesian network
  • Cognition decision
  • DEMATEL
  • Entrepreneurial decision-making

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