摘要
Value co-creation with customers is a new source to gain competitive advantage. However, the research in this area is still in its early stage. The link between co-creation activities and firm's capabilities is not clear. Using empirical study, this paper presents a new mechanism of value co-creation with customers. Such mechanism is governed by two principles: (1) Customers are the integral part of such a co-creation system; (2) through value co-creation with customers, firms may not only gain new capability, but also enhance traditional capabilities.
| 源语言 | 英语 |
|---|---|
| 主期刊名 | 2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008 |
| 页 | 2087-2091 |
| 页数 | 5 |
| DOI | |
| 出版状态 | 已出版 - 2008 |
| 活动 | 2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008 - Singapore, 新加坡 期限: 8 12月 2008 → 11 12月 2008 |
出版系列
| 姓名 | 2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008 |
|---|
会议
| 会议 | 2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008 |
|---|---|
| 国家/地区 | 新加坡 |
| 市 | Singapore |
| 时期 | 8/12/08 → 11/12/08 |
指纹
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Zhang, X., Wang, G. X., Shangguan, J., & Xiao, Y. (2008). Value co-creation with customers and its impact on capabilities. 在 2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008 (页码 2087-2091). 文章 4738239 (2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008). https://doi.org/10.1109/IEEM.2008.4738239