TY - CONF
T1 - The impact of penetration rate of online health service on service quality and price
T2 - 3rd International Conference on Crowd Science and Engineering, ICCSE 2018
AU - Kuang, Junwei
AU - Kuang, Lini
AU - Yan, Zhijun
N1 - Publisher Copyright:
© 2018 Association for Computing Machinery.
PY - 2018/7/28
Y1 - 2018/7/28
N2 - Online Health Community (OHC) can help to reduce patients medical expenses, improve doctors service quality, and provide a channel for doctor to earn extra money. Therefore, OHC is widely accepted by doctors and patients, and become a typical application scenario of internet plus. Using data from Haodf.com, the largest Chinese online health community, and the website of Beijing Health Planning Commission, we explore the influence of penetration rate of online health service on quality and price of doctors online consulting service. Moreover, we investigate how such effects differ across different types of hospitals. The results suggest that online penetration rate positively affects the quality of doctors services and negatively affects the online service price. In addition, the online penetration rate has a bigger impact on the consulting price of doctors in specialized hospitals than that of doctors in general hospitals.
AB - Online Health Community (OHC) can help to reduce patients medical expenses, improve doctors service quality, and provide a channel for doctor to earn extra money. Therefore, OHC is widely accepted by doctors and patients, and become a typical application scenario of internet plus. Using data from Haodf.com, the largest Chinese online health community, and the website of Beijing Health Planning Commission, we explore the influence of penetration rate of online health service on quality and price of doctors online consulting service. Moreover, we investigate how such effects differ across different types of hospitals. The results suggest that online penetration rate positively affects the quality of doctors services and negatively affects the online service price. In addition, the online penetration rate has a bigger impact on the consulting price of doctors in specialized hospitals than that of doctors in general hospitals.
KW - Online consulting price
KW - Online health community
KW - Online health service
KW - Penetration rate
KW - Service price
KW - Service quality
UR - http://www.scopus.com/inward/record.url?scp=85056703162&partnerID=8YFLogxK
U2 - 10.1145/3265689.3265720
DO - 10.1145/3265689.3265720
M3 - Paper
AN - SCOPUS:85056703162
Y2 - 28 July 2018 through 31 July 2018
ER -
