The impact of a product-harm crisis on customer perceived value

Baolong Ma, Lin Zhang^*, Gao Wang, Fei Li

^*此作品的通讯作者

科研成果: 期刊稿件 › 文章 › 同行评审

源语言	英语
页（从-至）	341-366
页数	26
期刊	International Journal of Market Research
卷	56
期	3
出版状态	已出版 - 2014

其它文件与链接

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title = "The impact of a product-harm crisis on customer perceived value",

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AU - Zhang, Lin

AU - Wang, Gao

AU - Li, Fei

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