Ma, B., Zhang, L., Wang, G., & Li, F. (2014). The impact of a product-harm crisis on customer perceived value. International Journal of Market Research, 56(3), 341-366.
Ma, Baolong ; Zhang, Lin ; Wang, Gao 等. / The impact of a product-harm crisis on customer perceived value. 在: International Journal of Market Research. 2014 ; 卷 56, 号码 3. 页码 341-366.
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title = "The impact of a product-harm crisis on customer perceived value",
author = "Baolong Ma and Lin Zhang and Gao Wang and Fei Li",
year = "2014",
language = "English",
volume = "56",
pages = "341--366",
journal = "International Journal of Market Research",
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Ma, B, Zhang, L, Wang, G & Li, F 2014, 'The impact of a product-harm crisis on customer perceived value', International Journal of Market Research, 卷 56, 号码 3, 页码 341-366.
The impact of a product-harm crisis on customer perceived value. /
Ma, Baolong; Zhang, Lin; Wang, Gao 等.
在:
International Journal of Market Research, 卷 56, 号码 3, 2014, 页码 341-366.
科研成果: 期刊稿件 › 文章 › 同行评审
TY - JOUR
T1 - The impact of a product-harm crisis on customer perceived value
AU - Ma, Baolong
AU - Zhang, Lin
AU - Wang, Gao
AU - Li, Fei
PY - 2014
Y1 - 2014
UR - http://www.scopus.com/inward/record.url?scp=84901466831&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:84901466831
SN - 1470-7853
VL - 56
SP - 341
EP - 366
JO - International Journal of Market Research
JF - International Journal of Market Research
IS - 3
ER -
Ma B, Zhang L, Wang G, Li F. The impact of a product-harm crisis on customer perceived value. International Journal of Market Research. 2014;56(3):341-366.