TY - GEN
T1 - Kansei Evaluation Based on Quantifying the Identity of Smartphone Shape
AU - Chiba, Koki
AU - Kang, Namgyu
AU - Fu, Jiuqiang
AU - Seo, Dongjin
AU - Thongphun, Khongthat
AU - Jiehong, Liu
AU - Hussin, Mohd Khairul
N1 - Publisher Copyright:
© 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2020
Y1 - 2020
N2 - Today, shapes of many smartphones are becoming similar to each other due to the fact that the shape has become minimal. The purpose of this research is to clarify the relationship between the identity of smartphones and their shapes. This research was conducted with the keywords of the nationality including GDP, share rate, and experience of using the smartphone. In an experiment, 185 participants of 5 different nationalities (Japan, Korea, China, Thailand, and Singapore) set the order of the 9 life-sized mock-up models (iPhone X and 8 Android smartphones) based on their similarity to the front shape of the iPhone X. As a result, the participants could distinguish the identity of the iPhone X to a certain degree from the information of only the shape. Moreover, the correct answer rate differs depending on the 3 conditions and experience of using the smartphone.
AB - Today, shapes of many smartphones are becoming similar to each other due to the fact that the shape has become minimal. The purpose of this research is to clarify the relationship between the identity of smartphones and their shapes. This research was conducted with the keywords of the nationality including GDP, share rate, and experience of using the smartphone. In an experiment, 185 participants of 5 different nationalities (Japan, Korea, China, Thailand, and Singapore) set the order of the 9 life-sized mock-up models (iPhone X and 8 Android smartphones) based on their similarity to the front shape of the iPhone X. As a result, the participants could distinguish the identity of the iPhone X to a certain degree from the information of only the shape. Moreover, the correct answer rate differs depending on the 3 conditions and experience of using the smartphone.
KW - Identity
KW - Kansei evaluation
KW - Shape
KW - Smartphone
UR - http://www.scopus.com/inward/record.url?scp=85088509387&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-51194-4_89
DO - 10.1007/978-3-030-51194-4_89
M3 - Conference contribution
AN - SCOPUS:85088509387
SN - 9783030511937
T3 - Advances in Intelligent Systems and Computing
SP - 689
EP - 695
BT - Advances in Industrial Design - Proceedings of the AHFE 2020 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering
A2 - Di Bucchianico, Giuseppe
A2 - Shin, Cliff Sungsoo
A2 - Shim, Scott
A2 - Fukuda, Shuichi
A2 - Montagna, Gianni
A2 - Carvalho, Cristina
PB - Springer
T2 - AHFE Virtual Conference on Design for Inclusion, the Virtual Conference on Interdisciplinary Practice in Industrial Design, the Virtual Conference on Affective and Pleasurable Design, the Virtual Conference on Kansei Engineering, and the Virtual Conference on Human Factors for Apparel and Textile Engineering, 2020
Y2 - 16 July 2020 through 20 July 2020
ER -