摘要
A dynamic pricing game model for substitute products from two sellers with different customer choices was proposed, and potential customers were divided into three segments in the model: loyal customers to seller 1 who immediately purchase from seller 1 when they arrive, loyal customers to seller 2 who immediately purchase from seller 2 when they arrive, and customers with general preference for seller 1 and 2 who purchase from either seller with certain probabilities according to MNL model when they arrive. Then the existence of Nash equilibrium prices is proved, and a numerical experiment is developed to discuss the characteristics of Nash equilibrium prices.
| 源语言 | 英语 |
|---|---|
| 页（从-至） | 1069-1072 |
| 页数 | 4 |
| 期刊 | Beijing Ligong Daxue Xuebao/Transaction of Beijing Institute of Technology |
| 卷 | 34 |
| 期 | 10 |
| 出版状态 | 已出版 - 1 10月 2014 |
指纹
探究 'Dynamic pricing for substitute products with different customer choices under competition' 的科研主题。它们共同构成独一无二的指纹。引用此
Li, J. L., Zhao, T., & Ran, L. (2014). Dynamic pricing for substitute products with different customer choices under competition. Beijing Ligong Daxue Xuebao/Transaction of Beijing Institute of Technology, 34(10), 1069-1072.