Do Financial Incentives Induce More Online Participatory Behaviors?

Zhijun Yan, Lini Kuang, He Huang, Han Yang

    科研成果: 书/报告/会议事项章节会议稿件同行评审

    摘要

    Online community-based Question and Answer (Q&A) websites is popular in recent years. The main challenge for Q&A websites is how to motivate participations. Using a natural experimental dataset collected from a Chinese Q&A site, we apply difference-in-differences model with propensity score matching to evaluate the effect of emergency of a paid-for knowledge sharing activity on changes in the free sharing behaviors and social activities. Our results show that the paid-for activity allows users to share more knowledge freely and build more social ties in the site. The results suggest that the financial incentive can increase users’ participatory behaviors significantly.

    源语言英语
    主期刊名ICIS 2017
    主期刊副标题Transforming Society with Digital Innovation
    出版商Association for Information Systems
    ISBN(印刷版)9780996683159
    出版状态已出版 - 2018
    活动38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017 - Seoul, 韩国
    期限: 10 12月 201713 12月 2017

    出版系列

    姓名ICIS 2017: Transforming Society with Digital Innovation

    会议

    会议38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017
    国家/地区韩国
    Seoul
    时期10/12/1713/12/17

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