Antecedents of user stickiness and loyalty and their effects on users' group-buying repurchase intention

Lijuan Huang, Lin Jia, Jiahe Song

    科研成果: 书/报告/会议事项章节会议稿件同行评审

    6 引用 (Scopus)

    摘要

    Intense competition among a vast number of group-buying websites leads to higher product homogeneity, which allows customers to switch to alternative websites easily and reduce their website stickiness and loyalty. This study explores the antecedents of user stickiness and loyalty and their effects on consumers' group-buying repurchase intention. Results indicate that systems quality, information quality, service quality, and alternative system quality each has a positive relationship with user loyalty through user stickiness. Meanwhile, information quality directly impacts user loyalty. Thereafter, user stickiness and loyalty each has a positive relationship with consumers' repurchase intention. Theoretical and managerial implications are also discussed.

    源语言英语
    主期刊名2015 Americas Conference on Information Systems, AMCIS 2015
    出版商Americas Conference on Information Systems
    ISBN(电子版)9780996683104
    出版状态已出版 - 2015
    活动21st Americas Conference on Information Systems, AMCIS 2015 - Fajardo, 波多黎各
    期限: 13 8月 201515 8月 2015

    出版系列

    姓名2015 Americas Conference on Information Systems, AMCIS 2015

    会议

    会议21st Americas Conference on Information Systems, AMCIS 2015
    国家/地区波多黎各
    Fajardo
    时期13/08/1515/08/15

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