TY - GEN
T1 - A fuzzy comprehensive evaluation approach with application to measuring tourism destination service quality
AU - Sun, Mengyang
AU - Liu, Ying
AU - Shi, Meiyu
PY - 2009
Y1 - 2009
N2 - The foreign tourists' satisfaction of tourist destination service quality has an important impact on the tourist destinations competitiveness and market expansion. This study is based on the questionnaire data of the Beijing service quality from foreign tourists of the Beijing's five largest source countries and uses fuzzy comprehensive evaluation for analysis. The results show that the British tourists give the highest service quality evaluation. At the same time, the five countries are classified by the cluster analysis methods in favor of the publicity and marketing.
AB - The foreign tourists' satisfaction of tourist destination service quality has an important impact on the tourist destinations competitiveness and market expansion. This study is based on the questionnaire data of the Beijing service quality from foreign tourists of the Beijing's five largest source countries and uses fuzzy comprehensive evaluation for analysis. The results show that the British tourists give the highest service quality evaluation. At the same time, the five countries are classified by the cluster analysis methods in favor of the publicity and marketing.
UR - http://www.scopus.com/inward/record.url?scp=77950883976&partnerID=8YFLogxK
U2 - 10.1109/GSIS.2009.5408038
DO - 10.1109/GSIS.2009.5408038
M3 - Conference contribution
AN - SCOPUS:77950883976
SN - 9781424449149
T3 - 2009 IEEE International Conference on Grey Systems and Intelligent Services, GSIS 2009
SP - 929
EP - 933
BT - 2009 IEEE International Conference on Grey Systems and Intelligent Services, GSIS 2009
T2 - 2009 IEEE International Conference on Grey Systems and Intelligent Services, GSIS 2009
Y2 - 10 November 2009 through 12 November 2009
ER -