TY - JOUR
T1 - A framework for e-service customer trust - An integrated researchmodel based on multitheoritical view
AU - Wang, Ruobin
AU - Yan, Zhijun
AU - Liu, Kecheng
PY - 2010
Y1 - 2010
N2 - As a new paradigm of internet-based transaction, e-service is thriving nowadays. However, it is distinctively different from the traditional e-commerce. Taking customer-centered philosophy as fundamental focus, e-service emphasizes customization and relationship marketing based on services selling, but not tangible goods selling, which makes transaction trust, especially customer trust become more complicated. In this paper, a framework of e-service customer trust is put forward based on multitheoretical view, which will provide theoretical support for the future research.
AB - As a new paradigm of internet-based transaction, e-service is thriving nowadays. However, it is distinctively different from the traditional e-commerce. Taking customer-centered philosophy as fundamental focus, e-service emphasizes customization and relationship marketing based on services selling, but not tangible goods selling, which makes transaction trust, especially customer trust become more complicated. In this paper, a framework of e-service customer trust is put forward based on multitheoretical view, which will provide theoretical support for the future research.
UR - http://www.scopus.com/inward/record.url?scp=84873479067&partnerID=8YFLogxK
M3 - Conference article
AN - SCOPUS:84873479067
SN - 1683-0040
SP - 247
EP - 254
JO - Proceedings of the International Conference on Electronic Business (ICEB)
JF - Proceedings of the International Conference on Electronic Business (ICEB)
T2 - 10th International Conference on Electronic Business - Service-Oriented E-Business, ICEB 2010
Y2 - 1 December 2010 through 4 December 2010
ER -