Research of two-stage consumers' trust model based on B2C e-business

Xiang Chen; Pingping Jiao

doi:10.1109/CMC.2010.298

Research of two-stage consumers' trust model based on B2C e-business

Xiang Chen^*, Pingping Jiao

^*Corresponding author for this work

Beijing Institute of Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This paper established a two-stage logic trust model for consumers with online shopping experience and without, and on this base, put forward the corresponding calculation formula and assessment method of trust degree, which provide reference and experience for the e-business companies to make correct decision and reasonably schedule their network marketing activities due to different stages of consumers.

Original language	English
Title of host publication	2010 WRI International Conference on Communications and Mobile Computing, CMC 2010
Pages	233-236
Number of pages	4
DOIs	https://doi.org/10.1109/CMC.2010.298
Publication status	Published - 2010
Event	2010 International Conference on Communications and Mobile Computing, CMC 2010 - Shenzhen, China Duration: 12 Apr 2010 → 14 Apr 2010

Publication series

Name	2010 WRI International Conference on Communications and Mobile Computing, CMC 2010
Volume	1

Conference

Conference	2010 International Conference on Communications and Mobile Computing, CMC 2010
Country/Territory	China
City	Shenzhen
Period	12/04/10 → 14/04/10

Keywords

Assessment method
E-business
Trust degree
Two-stage trust model

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10.1109/CMC.2010.298

Cite this

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title = "Research of two-stage consumers' trust model based on B2C e-business",

abstract = "This paper established a two-stage logic trust model for consumers with online shopping experience and without, and on this base, put forward the corresponding calculation formula and assessment method of trust degree, which provide reference and experience for the e-business companies to make correct decision and reasonably schedule their network marketing activities due to different stages of consumers.",

keywords = "Assessment method, E-business, Trust degree, Two-stage trust model",

author = "Xiang Chen and Pingping Jiao",

year = "2010",

doi = "10.1109/CMC.2010.298",

language = "English",

isbn = "9780769539898",

series = "2010 WRI International Conference on Communications and Mobile Computing, CMC 2010",

pages = "233--236",

booktitle = "2010 WRI International Conference on Communications and Mobile Computing, CMC 2010",

note = "2010 International Conference on Communications and Mobile Computing, CMC 2010 ; Conference date: 12-04-2010 Through 14-04-2010",

}

Chen, X & Jiao, P 2010, Research of two-stage consumers' trust model based on B2C e-business. in 2010 WRI International Conference on Communications and Mobile Computing, CMC 2010., 5471479, 2010 WRI International Conference on Communications and Mobile Computing, CMC 2010, vol. 1, pp. 233-236, 2010 International Conference on Communications and Mobile Computing, CMC 2010, Shenzhen, China, 12/04/10. https://doi.org/10.1109/CMC.2010.298

Research of two-stage consumers' trust model based on B2C e-business. / Chen, Xiang; Jiao, Pingping.
2010 WRI International Conference on Communications and Mobile Computing, CMC 2010. 2010. p. 233-236 5471479 (2010 WRI International Conference on Communications and Mobile Computing, CMC 2010; Vol. 1).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - This paper established a two-stage logic trust model for consumers with online shopping experience and without, and on this base, put forward the corresponding calculation formula and assessment method of trust degree, which provide reference and experience for the e-business companies to make correct decision and reasonably schedule their network marketing activities due to different stages of consumers.

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KW - Trust degree

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Research of two-stage consumers' trust model based on B2C e-business

Abstract

Publication series

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Keywords

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