TY - GEN
T1 - Model study on APP user stickiness factors
AU - Fu, Jiuqiang
N1 - Publisher Copyright:
© 2019 IEEE.
PY - 2019/3
Y1 - 2019/3
N2 - APP sticky research focuses on the continuous behavior of users after APP selection, that is, the continuous use of users. This requires APP not only to attract users, but also to retain users and establish long-term relationships with users. Therefore, what characteristics of APP can attract users and make it a long-term user of the application has become the focus of theoretical and practical discussion, which is also the problem to be solved in this study. This study systematically analyzed the formation mechanism of APP stickiness from a user perspective which will provide theoretical support for enterprises and individual developers to understand the APP stickiness. This study also provides a complete software design pattern oriented to the APP stickiness for enterprise design departments, which will be conducive to enterprise development of high-value APP.
AB - APP sticky research focuses on the continuous behavior of users after APP selection, that is, the continuous use of users. This requires APP not only to attract users, but also to retain users and establish long-term relationships with users. Therefore, what characteristics of APP can attract users and make it a long-term user of the application has become the focus of theoretical and practical discussion, which is also the problem to be solved in this study. This study systematically analyzed the formation mechanism of APP stickiness from a user perspective which will provide theoretical support for enterprises and individual developers to understand the APP stickiness. This study also provides a complete software design pattern oriented to the APP stickiness for enterprise design departments, which will be conducive to enterprise development of high-value APP.
KW - APP
KW - Influencing factors
KW - Model research
KW - User stickiness
UR - http://www.scopus.com/inward/record.url?scp=85067866299&partnerID=8YFLogxK
U2 - 10.1109/ITNEC.2019.8729037
DO - 10.1109/ITNEC.2019.8729037
M3 - Conference contribution
AN - SCOPUS:85067866299
T3 - Proceedings of 2019 IEEE 3rd Information Technology, Networking, Electronic and Automation Control Conference, ITNEC 2019
SP - 2630
EP - 2633
BT - Proceedings of 2019 IEEE 3rd Information Technology, Networking, Electronic and Automation Control Conference, ITNEC 2019
A2 - Xu, Bing
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 3rd IEEE Information Technology, Networking, Electronic and Automation Control Conference, ITNEC 2019
Y2 - 15 March 2019 through 17 March 2019
ER -