An optimization approach of product design with consumer preference uncertainty

Jing Du; Xiaoming Hu; Qiang Lu; Suxiu Xu

doi:10.1109/IEEM.2012.6837729

An optimization approach of product design with consumer preference uncertainty

Jing Du, Xiaoming Hu, Qiang Lu, Suxiu Xu

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Product design optimization has traditionally been dealt with consumer preference as a deterministic process, such as conjoint analysis and multi-dimensional scaling. Actually, the hypothesis in those methods that consumer needs and preference are static and insulated is questioned by many marketing researchers. Preference dynamic and dependence suggest itself to be a challenging task. This paper reports an application of product design optimization capturing consumer preference uncertainty to laptop design. Preference dynamic character has been described as a Bayesian update process. Then, a generalized utility model is developed to facilitate the influence of preference dependence. To overcome the short of first-choice rule and probabilistic rule, a threshold-based choice rule is presented.

Original language	English
Title of host publication	2012 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2012
Publisher	IEEE Computer Society
Pages	197-201
Number of pages	5
ISBN (Print)	9781467329453
DOIs	https://doi.org/10.1109/IEEM.2012.6837729
Publication status	Published - 2012
Externally published	Yes
Event	2012 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2012 - Hong Kong, China Duration: 10 Dec 2012 → 13 Dec 2012

Publication series

Name	IEEE International Conference on Industrial Engineering and Engineering Management
ISSN (Print)	2157-3611
ISSN (Electronic)	2157-362X

Conference

Conference	2012 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2012
Country/Territory	China
City	Hong Kong
Period	10/12/12 → 13/12/12

Keywords

Product design optimization
preference dependence
preference dynamic
preference uncertainty

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10.1109/IEEM.2012.6837729

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Du, J., Hu, X., Lu, Q., & Xu, S. (2012). An optimization approach of product design with consumer preference uncertainty. In 2012 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2012 (pp. 197-201). Article 6837729 (IEEE International Conference on Industrial Engineering and Engineering Management). IEEE Computer Society. https://doi.org/10.1109/IEEM.2012.6837729

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title = "An optimization approach of product design with consumer preference uncertainty",

abstract = "Product design optimization has traditionally been dealt with consumer preference as a deterministic process, such as conjoint analysis and multi-dimensional scaling. Actually, the hypothesis in those methods that consumer needs and preference are static and insulated is questioned by many marketing researchers. Preference dynamic and dependence suggest itself to be a challenging task. This paper reports an application of product design optimization capturing consumer preference uncertainty to laptop design. Preference dynamic character has been described as a Bayesian update process. Then, a generalized utility model is developed to facilitate the influence of preference dependence. To overcome the short of first-choice rule and probabilistic rule, a threshold-based choice rule is presented.",

keywords = "Product design optimization, preference dependence, preference dynamic, preference uncertainty",

author = "Jing Du and Xiaoming Hu and Qiang Lu and Suxiu Xu",

year = "2012",

doi = "10.1109/IEEM.2012.6837729",

language = "English",

isbn = "9781467329453",

series = "IEEE International Conference on Industrial Engineering and Engineering Management",

publisher = "IEEE Computer Society",

pages = "197--201",

booktitle = "2012 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2012",

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note = "2012 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2012 ; Conference date: 10-12-2012 Through 13-12-2012",

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Du, J, Hu, X, Lu, Q & Xu, S 2012, An optimization approach of product design with consumer preference uncertainty. in 2012 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2012., 6837729, IEEE International Conference on Industrial Engineering and Engineering Management, IEEE Computer Society, pp. 197-201, 2012 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2012, Hong Kong, China, 10/12/12. https://doi.org/10.1109/IEEM.2012.6837729

An optimization approach of product design with consumer preference uncertainty. / Du, Jing; Hu, Xiaoming; Lu, Qiang et al.
2012 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2012. IEEE Computer Society, 2012. p. 197-201 6837729 (IEEE International Conference on Industrial Engineering and Engineering Management).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - Product design optimization has traditionally been dealt with consumer preference as a deterministic process, such as conjoint analysis and multi-dimensional scaling. Actually, the hypothesis in those methods that consumer needs and preference are static and insulated is questioned by many marketing researchers. Preference dynamic and dependence suggest itself to be a challenging task. This paper reports an application of product design optimization capturing consumer preference uncertainty to laptop design. Preference dynamic character has been described as a Bayesian update process. Then, a generalized utility model is developed to facilitate the influence of preference dependence. To overcome the short of first-choice rule and probabilistic rule, a threshold-based choice rule is presented.

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Du J, Hu X, Lu Q, Xu S. An optimization approach of product design with consumer preference uncertainty. In 2012 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2012. IEEE Computer Society. 2012. p. 197-201. 6837729. (IEEE International Conference on Industrial Engineering and Engineering Management). doi: 10.1109/IEEM.2012.6837729

An optimization approach of product design with consumer preference uncertainty

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