Addressing the dichotomy of brand love

Muhammad Junaid; Khalid Hussain; Fujun Hou

doi:10.1177/1470785319853468

Addressing the dichotomy of brand love

Muhammad Junaid, Khalid Hussain, Fujun Hou^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

12 Citations (Scopus)

Abstract

Is love experienced for a brand an emotion (casually labeled as brand love)? Yes, /may be! Is “brand love” an emotion? No.

Original language	English
Pages (from-to)	577-580
Number of pages	4
Journal	International Journal of Market Research
Volume	61
Issue number	6
DOIs	https://doi.org/10.1177/1470785319853468
Publication status	Published - 1 Nov 2019

Keywords

brand love
emotion
relationship

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10.1177/1470785319853468

Cite this

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title = "Addressing the dichotomy of brand love",

abstract = "Is love experienced for a brand an emotion (casually labeled as brand love)? Yes, /may be! Is “brand love” an emotion? No.",

keywords = "brand love, emotion, relationship",

author = "Muhammad Junaid and Khalid Hussain and Fujun Hou",

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year = "2019",

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AU - Junaid, Muhammad

AU - Hussain, Khalid

AU - Hou, Fujun

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PY - 2019/11/1

Y1 - 2019/11/1

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AB - Is love experienced for a brand an emotion (casually labeled as brand love)? Yes, /may be! Is “brand love” an emotion? No.

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KW - emotion

KW - relationship

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M3 - Article

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VL - 61

SP - 577

EP - 580

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 6

ER -

Addressing the dichotomy of brand love

Abstract

Keywords

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