A study on public adoption of robo-taxis in China

Mingyu Liu, Jianping Wu*, Chunli Zhu, Kezhen Hu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

17 Citations (Scopus)

Abstract

Autonomous vehicles (AVs) have been reported to improve road safety, reduce traffic congestion, and increase urban mobility. However, the high price of AVs is currently a challenge for most consumers. Robo-taxi services, with ride-sharing services and AVs, are regarded as a good approach to solving this problem. As some companies have started testing Robo-taxis on the actual road, it has become important to investigate public adoption of Robo-taxi services before they are more widely introduced to the market. This study aims to explain and predict users' acceptance of Robo-taxis by extending the Technology Acceptance Model by including the construct of social influence. Data were collected from an online survey in China and analyzed using linear regression models. The results indicate that perceived usefulness, perceived ease of use, and social influence have significant positive correlations with people's behavior intentions to use Robo-taxis. Perceived ease of use further has an indirect effect on intention to use via perceived usefulness. The results of this study can serve as good references for policymakers, operators, and future transport researchers.

Original languageEnglish
Article number8877499
JournalJournal of Advanced Transportation
Volume2020
DOIs
Publication statusPublished - 2020
Externally publishedYes

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Liu, M., Wu, J., Zhu, C., & Hu, K. (2020). A study on public adoption of robo-taxis in China. Journal of Advanced Transportation, 2020, Article 8877499. https://doi.org/10.1155/2020/8877499